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A Korean-American restaurant in Brooklyn.

RESTAURANT BRAND, TYPEFACE, & INTERACTIVE DESIGN

RESTAURANT BRAND, TYPEFACE, & INTERACTIVE DESIGN

Gentle Perch is a Korean-American restaurant in New York. While rebranding I decided to create a Korean inspired English typeface to add a unique touch to the brand and bring more culture into the identity.

Gentle Perch is a Korean-American restaurant in New York. While rebranding I decided to create a Korean inspired English typeface to add a unique touch to the brand and bring more culture into the identity.

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PERCH TYPEFACE 

Inspired by the natural flow of Korean typography, I wanted to make this typeface have a unique vertical touch.

Inspired by the natural flow of Korean typography, I wanted to make this typeface have a unique vertical touch.

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MENU

Gentle Perch has an iPad as a menu located at every table. I wanted customers to be able to see pictures of the food upon tapping the item and being able to take a closer look at foods that are typically foreign to them.

Gentle Perch has an iPad as a menu located at every table. I wanted customers to be able to see pictures of the food upon tapping the item and being able to take a closer look at foods that are typically foreign to them.

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ENVIRONMENTAL

ENVIRONMENTAL

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TAKEAWAYS

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GENTLE PERCH
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