alaina bock
havertys

SITE REBRAND

Havertys website needed a rebrand. The user persona wanted more help while they were shopping, an intuitive path to fast shipping, and easy assistance within arm's reach. 

The solution was simple: give the reigns to designers. By introducing actual designers into my user's experience, I was able to empower people to navigate online and in their home with more confidence. We kept the Haverty's experience but elevated it through experiential understanding and high-fashion typography. 

Havertys website needed a rebrand. The user persona wanted more help while they were shopping, an intuitive path to fast shipping, and easy assistance within arm's reach. 

The solution was simple: give the reigns to designers. By introducing actual designers into my user's experience, I was able to empower people to navigate online and in their home with more confidence. We kept the Haverty's experience but elevated it through experiential understanding and high-fashion typography. 

Havertys website needed a rebrand. The user persona wanted more help while they were shopping, an intuitive path to fast shipping, and easy assistance within arm's reach. 

The solution was simple: give the reigns to designers. By introducing actual designers into my user's experience, I was able to empower people to navigate online and in their home with more confidence. We kept the Haverty's experience but elevated it through experiential understanding and high-fashion typography. 

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