Alaina Bock
H1 is focused on connecting the world with the right doctors, and doctors to a world of research. Through this project we thought through how to incorporate a unique color pallete, a strong logo, and a seamless site expierience.
This brand was produced with Mike Cuesta, Lauren De Leo, Alaina Bock, Victoria Macia, Dani Menendez, and multiple other creatives across the Atomic Health team. This logo was created with the intention of it being a pathway up.
We wanted this brand to stick out in a world of healthcare sites, so we incorporated a strong plum to provoke more personality and human touch to H1.
While designing this website, we wanted to make sure that the focal point was that H1 was connecting research across the world. This site was developed by Dan Bookman, and is viewable here.
From the logo, we also incorporated line illustrations that we use as a 'pathway' across deliverables.